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Bad typography is all around us both on the web and off. Good
typography is thier as well, but it is not always easy to identify what
makes it good. By learning the fuundamentals of typography you
can not only make good use of type as art, but understand what
makes typography appealing to viewers.
Hierarchy
In this section we talk about...
Structure
The relationship of objects on
a page based on their size and
proximity to each other.
Contrast
The process of creating emphasis
by making objects or typography
strikingly different from each other.
Type Nature
In this section we talk about...
Classification
The style and categories that
typefaces fall under.
Type Mixes
The different ways typography
communicates with the viewer
and each other.
Spacing
In this section we talk about...
Kerning
The manual adjustment of
individual letters in a word.
Tracking
The manual adjustment of a
group of words in a line of text.
Leading
The manual adjustment of height
between lines in a body of text.
